In the past few years, wearable device manufacturers have made a lot of noise, but in the past two years, there has not been much noise, and the decline is more obvious. From the perspective of today's wearable device market, it has not developed as quickly as people imagined. According to a report released by IDC, in the third quarter of 2016, the global wearable market was still weak, with an overall sales of 23 million, only maintaining A slight increase of 3.1%, shipments were 2.7 million, down 51.6% from 5.6 million in the same period in 2015.

  eMarketer once predicted that the number of wearable device users in the United States will increase by 60% in 2016, but the actual increase is only 24.7%. According to an earlier survey by IT research and consulting firm Gartner, nearly 29% and 30% of smartwatches and fitness trackers are abandoned. Why are most users of current wearable bracelets not interested in wearable devices?
We know that in the past few years, smart wearable devices with good development momentum are bracelets and watches, but the functions it can achieve are nothing more than focusing on steps, sleep, heart rate and other aspects. Nowadays, smart bracelets No longer popular, in July of this year, Jawbone, a smart bracelet manufacturer that was once valued at $3.2 billion as a Silicon Valley unicorn, announced its closure and liquidation.
  Fitbit, Gopro and other American smart hardware star companies have seen their stock prices plummet around July, and Fitbit's stock price has fallen by about 60% in the past year. Smart bracelets have basically withdrawn from the booths of various manufacturers. Some people in the industry complained: From eating, drinking, sleeping and running appointments, they can all be realized through mobile terminals. Many high-end mobile phones have step counting and heart rate detection functions themselves. What do you need a bracelet for? What's more, the equipment of some manufacturers is ugly and cannot effectively display the noble force of users, which is bad.